Privacy Policy
Effective Date: May 1, 2026
Last Updated: May 1, 2026
1. Introduction
Welcome to Bluume (the "Service," "we," "us," or "our"), operated by Bluume Platforms, a Canadian corporation.
Bluume is a paid messaging platform. It allows people who offer relationship-related conversation and perspective ("Coaches") to connect with people who want to message them ("Clients"). Clients purchase tokens through in-app purchases, which they use to send messages to Coaches and to tip them. Coaches and Clients are collectively referred to as "Users."
This Privacy Policy explains what information we collect, how we use it, who we share it with, how we protect it, and the rights you have over it. By creating an account or otherwise using the Service, you acknowledge that you have read and understood this Policy.
Important — what Bluume is and is not:
Coaches on Bluume are not required to hold any professional license, certification, or qualification. They are members of the public who have signed up to offer conversation through the Service.
Bluume does not provide, and Coaches do not provide through the Service, psychotherapy, counseling, mental health treatment, medical advice, legal advice, or any other licensed professional service.
Conversations on Bluume are personal exchanges between Users. They are not professional advice and should not be relied on as a substitute for care from a licensed professional.
If you are in crisis or need clinical care, please contact a licensed professional or emergency services.
2. Scope of This Policy
This Policy applies to personal information we collect through our website, mobile applications, and any related services that link to this Policy. It does not apply to:
Third-party websites, apps, or services that may be linked from the Service;
Communications, meetings, or services provided by Users outside of the Service (e.g., off-platform calls, text messages, or in-person meetings); or
Information you voluntarily share in public forums.
3. Our Role
We act as the controller of personal information collected through the Service. This includes account registration, payment-related processing performed through our providers, platform analytics, marketing communications we send, fraud prevention, security, and the operation of the messaging functionality that connects Users.
The Service is a messaging platform. We do not provide tools for Coaches to maintain client files, store session notes, or otherwise manage records about the people they message. Messages exchanged between Users are visible to the two parties to the conversation; both can view, retain, and (subject to the controls available in the Service) delete the messages in their own conversation.
Users are responsible for how they use, save, export, or further share the contents of their conversations outside of the Service. If a User copies, screenshots, exports, or otherwise processes another User's messages outside the Service, we are not responsible for how that information is handled afterward.
4. Information We Collect
4.1 Information You Provide Directly
As a Coach
Account information: name, email address, phone number, password, sex, and date of birth.
Profile information: content you share on your profile, including but not limited to photos, audio recordings, and prompt responses.
Payout information: to receive payouts and tips, you create an account with our payment processor, Stripe. You provide your payout details directly to Stripe; we do not collect or store your bank account, tax identification, or government ID information ourselves. Stripe shares with us limited information needed to confirm your payout eligibility and history (such as your Stripe account ID and payout status).
General content: any information you share through the Service, such as text messages, audio recordings, and photos exchanged with Clients.
Communications: information you provide when you contact support, respond to surveys, or otherwise communicate with us.
As a Client
Account information: name, email address, phone number, password, sex, date of birth, and your responses to the questions in our onboarding flow.
Profile information: content you share on your profile, such as your profile photo.
Purchase information: Clients purchase tokens through in-app purchases on the Apple App Store. Apple processes the purchase and shares with us only the information needed to credit your account (such as the transaction ID and the purchase amount). Tips sent to Coaches are processed through Stripe. We do not collect or store your payment-card or bank account information ourselves.
General content: any information you share through the Service, such as text messages, audio recordings, and photos exchanged with Coaches.
Communications: information you provide when you contact support, respond to surveys, or otherwise communicate with us.
4.2 Information About Third Parties You Share
Conversations on Bluume often involve discussing other people (partners, family members, friends, etc.). If you share information about a third party, you represent that you have a lawful basis to do so. We will treat that information with the same protections applied to your own information, but third parties retain rights over their own personal information under applicable law.
4.3 Information Collected Automatically
Device and usage data: IP address, device type, operating system, browser, app version, time zone, language, screen size, referring URL, pages or screens viewed, features used, and timestamps.
Cookies and similar technologies: we use cookies, SDKs, and local storage for authentication, security, preferences, and analytics. See our Cookie Notice for details and your choices.
Approximate location: derived from your IP address. We do not collect precise geolocation unless you grant permission.
4.4 Information from Third Parties
Apple confirming successful in-app purchases.
Stripe confirming successful tips and Coach payouts, and providing limited Coach onboarding status information.
Authentication providers if you sign in with a third-party account (e.g., Apple, Google).
Referrals or invitations from other Users (limited to the contact information they provide).
5. How We Use Your Information
We use personal information for the following purposes:
To provide the Service — connecting Clients with Coaches, enabling messaging, processing token purchases and payouts through our providers, and providing customer support.
To keep the Service safe — preventing fraud, abuse, harassment, and unauthorized access, and investigating violations of our Terms.
For advertising and marketing — publishing testimonials, success stories, or profile content on our website or in the app, only with your permission.
To improve the Service — product analytics, debugging, and feature development, using aggregated or de-identified data wherever feasible.
To communicate with you — sending service messages, updates to terms, and (with your consent where required) marketing communications. You can opt out of marketing at any time.
To comply with law — responding to legal process, enforcing our agreements, and meeting tax, accounting, and other obligations.
5.1 No Sale of Personal Information
We do not sell your personal information for monetary consideration. We do not share your personal information for cross-context behavioral advertising. If our practices ever change in this regard, we will update this Policy and provide an opt-out mechanism in compliance with applicable law.
5.2 Use of AI and Automated Processing
We may use machine learning and automated tools to improve safety (for example, by flagging potentially abusive messages or detecting prohibited content). These tools are used as aids and do not replace human review where appropriate. We do not use the content of User-to-User conversations to train general-purpose AI models without explicit, separate consent.
6. How We Share Your Information
We share personal information only as described below:
With the other party to your conversation — messages, profile content, and any information you share in a conversation are visible to the User you are messaging with. That is the core function of the Service.
With service providers acting on our behalf under written contracts that require appropriate confidentiality and security (e.g., cloud hosting, communications, analytics, customer support, fraud prevention).
With Stripe and Apple as needed to process tips, token purchases, and Coach payouts.
For legal reasons — when we believe in good faith that disclosure is necessary to comply with law, valid legal process, or to protect the rights, property, or safety of any person.
Safety disclosures — if we reasonably believe there is an imminent risk of serious harm to you or another person, we may disclose limited information to emergency services or authorities to address that risk. Coaches are not required or expected to act on such risks; if you encounter a User who appears to be in danger, please contact emergency services and report the conversation to us.
Business transfers — in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, with notice to you and protections at least as strong as those in this Policy.
With your consent — for any other purpose disclosed at the time of collection.
7. International Data Transfers
Your information may be processed and stored in Canada, the United States, or other countries where we or our service providers operate (including Stripe, Apple, and our cloud hosting provider). Where we transfer personal information from Quebec, the European Economic Area, the United Kingdom, or Switzerland to a country that has not been deemed to provide an adequate level of protection, we rely on appropriate safeguards such as Standard Contractual Clauses and, for Quebec residents, privacy impact assessments as required by Law 25.
8. Data Retention
We retain personal information only for as long as necessary for the purposes described in this Policy, unless a longer retention period is required by law. Typical retention periods are:
Account data: for the life of your account, plus up to 12 months after deletion to handle disputes and legal claims.
General content (chat messages and other account activity): for the life of your account, unless deleted earlier by you.
Token and tip transaction records: retained as required by law and by our payment service providers (Apple and Stripe).
Server logs and security data: typically 30 days.
After the applicable retention period, we delete or de-identify personal information. De-identified data may be retained indefinitely for analytics and product improvement, provided it cannot reasonably be re-associated with you.
9. Security
We implement administrative, technical, and physical safeguards designed to protect personal information, including:
Encryption in transit (TLS) and at rest;
Hashing of passwords and strong server-side encryption of other sensitive data;
Access controls and least-privilege policies for our staff;
Regular security assessments, vulnerability scanning, and penetration testing;
Logging, monitoring, and incident response procedures.
No system is perfectly secure. In the event of a personal data breach affecting your information, we will notify you and applicable regulators in accordance with law (including, where applicable, GDPR Articles 33–34, CCPA/CPRA, and the confidentiality incident provisions of Quebec's Law 25).
10. Your Privacy Rights
Depending on where you live, you may have the following rights:
Access — to know what personal information we hold about you and to receive a copy;
Correction / rectification — to fix inaccurate or incomplete information;
Deletion / erasure — to ask us to delete your information, subject to legal retention requirements;
Portability — to receive your information in a structured, commonly used, machine-readable format;
Restriction / objection — to limit or object to certain processing, including direct marketing;
Withdrawal of consent — where processing is based on consent, you can withdraw at any time without affecting the lawfulness of prior processing;
Automated decision-making — to know about and contest decisions made solely by automated means that have a significant effect on you;
Non-discrimination — we will not discriminate against you for exercising your rights;
Complaint — to lodge a complaint with your data protection authority (e.g., the Commission d'accès à l'information du Québec, the Office of the Privacy Commissioner of Canada, your EU/EEA supervisory authority, or your U.S. state attorney general).
To exercise any of these rights, contact us at privacy@bluume.app. We will verify your identity before responding and will reply within the timeframe required by applicable law (generally 30–45 days).
11. Age Restriction
The Service is strictly limited to adults 18 years of age and older. We collect your date of birth at registration to confirm eligibility, and we may take additional steps to verify age where we have reason to believe a User is under 18. We do not knowingly collect personal information from anyone under 18. If you believe a minor has accessed the Service, please contact us and we will take steps to suspend the account and delete the information.
12. Conduct on the Service
All Users — including Coaches — are subject to our Terms of Service. Users are expected to keep conversations on the Service confidential as a matter of basic respect, but we do not impose professional confidentiality obligations on Coaches and we cannot guarantee how any individual User will handle your messages. If a User violates our Terms (including by harassing, threatening, exploiting, or sharing your messages without consent), please report them to us. We may suspend or terminate accounts at our discretion to protect the safety and integrity of the Service.
13. Third-Party Services and Links
The Service relies on and may contain links to third-party services, including Apple (for in-app purchases and authentication), Stripe (for tips and Coach payouts), and our cloud hosting and analytics providers. Their privacy practices are governed by their own policies, and we encourage you to review them.
14. Changes to This Policy
We may update this Policy from time to time. If we make material changes, we will notify you by email or through the Service before the changes take effect. The "Last Updated" date at the top indicates when the Policy was last revised. Your continued use of the Service after the effective date constitutes acceptance of the updated Policy, except where additional consent is required by law.
15. How to Contact Us
If you have questions, concerns, or requests regarding this Policy or our privacy practices, please contact our Privacy Officer:
Email: privacy@bluume.app
Mail: Bluume Platforms, 204-250 Boulevard Hymus, Pointe-Claire, Quebec, Canada
End of Privacy Policy